We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management. These enhanced search result formats often appear above traditional organic listings and can significantly affect visibility. Your availability in local directories can make or break the attention you get from customers who are geographically close to your business.
Find Missing Backlink Opportunities
Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, BHS Links and I’ve watched it evolve into a powerful, all-in-one SEO content tool. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos.
If Google is flagging issues with your website, then it’s usually safe to say that these are worth prioritizing. A loose definition would be to say that it covers everything within the website property. But that doesn’t tell the full story as some areas (such as the on page content) aren’t typically analyzed in the same way as they would be with a more specific audit (e.g. a content audit). When people refer to an ‘SEO audit’, this is often what they mean.
- A content audit will uncover pages you need to update if you want to boost their traffic.
- By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization).
- With some of the smartest, smoothest SEO tools in the game, it’s no surprise that Semrush makes this list in some capacity.
- The true value lies in finding AI tools that offer insights beyond general trends.
Major Benefits Of The SEO Audit
Think of internal links as creating pathways within your website. These pathways guide users to related content and help search engines understand your site’s structure and hierarchy. A well-planned internal linking strategy strengthens the overall authority of your website. They boost your search engine rankings and organic traffic, which leads to more qualified leads and higher conversion rates. Unfortunately, many businesses don’t realize the importance of regular audits and miss valuable optimization opportunities.
Audit Your Structured Data
And it’s something you need to prioritize as part of your SEO audit checklist. So you can stay on top of future issues before they hurt your organic search performance. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. If you want to prioritize fixes, sort the report by estimated organic traffic from high to low.
