This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine.
Last but not least, you should use the focus keyword in the anchor text of your internal links. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. If you check the keyword “vacuum cleaners” a lot of people are searching for it (223,000 average monthly search volume). Long-tail keywords tend to have lower difficulty and higher conversion rates.
Where to Learn More About SEO
You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.
- Google introduces new channel-level, search term, and asset reporting for Performance Max.
- Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages.
- The goal is to attract more visitors to your site naturally, without paying for ads, by making your site more appealing to search engines like Google.
- Use information from our article to optimize your profile and page, and see your success grow.
While you can implement SEO strategies yourself, hiring an expert may provide better results, especially if you lack experience. Professionals can offer insights, strategies, and efficiencies that may be hard to achieve alone. These tools can provide valuable insights and streamline your SEO efforts, making it easier to track progress and make data-driven decisions.
It’s about ensuring your business shows up when someone types “near me” or searches for a service in your city, town, or neighborhood. An SEO audit refers to the process of analyzing and identifying the factors affecting your site’s ability to rank on search engine results pages (SERPs). Monthly SEO audits help to pinpoint problems with your website that could be impacting performance, staying current, and adapting to changes. Add your relevant H2s, H3s, and further headings using SEO Anomaly both primary and secondary keywords where applicable.
SEO 101
By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords. However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword.
And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. The LinkedIn algorithm gives significant weight to your activity on the platform. Consistently publish insightful, thought-provoking content about your niche and engage with your feed. Comments, reactions, and interactions have a direct impact on your visibility in search results.
